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Get R.E.A.L in 2017
Hello 2017. It’s that time of year where you can wipe the slate clean and start fresh without punishing yourself for all the things you didn’t get done in 2016. This is the zero-guilt zone. Like most...
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How to know what to charge for a value-based business
If you’ve been in business for any length of time, you’ve had to struggle deal with that age-old question: What to charge for what you do. If you charge too much, your ideal client won’t find you and...
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The Do’s and Don’ts of Facebook Groups
According to digital marketer Zephoria, there are 1.65 billion active monthly Facebook users worldwide, a 15% increase year over year. To put this in perspective: The world’s population is 7.4 billion...
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TWIB Radio with Robin Taney – Super Tips to Make PR Work for You
TWIB Radio with Robin Taney – What PR really is, and how to make it work for you. Learn some super tips and some mistakes women entrepreneurs make with their PR. The post TWIB Radio with Robin Taney –...
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8 Ways to Use News Releases that Don’t Involve the Media
Many business owners think that news releases are just for the media. Not true! There are many ways that you can use a news release without ever sending it to a newspaper or TV station. You can: post...
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5 Ways to Expand Your Leadership Capacity
Being a leader is more than just having a corner office, a six figure paycheck, and a fancy title. It’s about being able to empower and motivate people to be the best they can be — whether you’re a CEO...
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6 Ways to Make Email Marketing Work for YOU
Email marketing is still considered the most effective way to reach your ideal client. If it’s done right. Sadly, many are not doing it correctly and are not reaping the benefits it could bring for...
View ArticleThe Possibilities of the Right Connection
What is the right connection? As an entrepreneur, you no doubt attend many networking events so that you can meet more people. The question is are you making great connections, or are you making the...
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Put on Your Thinking Hat: 6 Ways to Make Better Decisions
Making a decision is rarely a simple yes or no. Unless it involves chocolate and then, of course, it’s a YES. :-) Other decisions are more complicated. Perhaps they involve factors that are not within...
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Four Ways to Make Your Mess Your Message
There’s a misguided belief that in order to be experts in our chosen field, we have to know everything. We have to never have failed. We have to have it all together. We have to be perfect. Hogwash!...
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5 Ways to Get Over Your Fear of Exposure
You may be wondering what does fear have to do with PR? It has everything to do with it because if you don’t acknowledge/embrace it, PR won’t help your business grow I did an interview recently with...
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PR is NOT One Size Fits All
Many business owners have the idea that PR is only about getting in the newspaper or featured on TV. Nothing could be further from the truth! PR is about creating conversations with the people you are...
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4 Strategies for Getting Media Coverage
I hear from so many business owners who say that they are not worthy of media coverage. Not true! Here are my top four strategies for getting media coverage, and you do not need to leap tall buildings,...
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3 Ways to Embrace Self-Promotion
There is such a disconnect between what entrepreneurs think PR is and what it can do for them. Many think PR is about covering up scandalicious behavior or publicity stunts to promote something in an...
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5 tips to impress your clients and prospects with video
The allure of video is nothing new. 100 hours of video are uploaded every minute to YouTube, 80 percent of its traffic comes from outside the U.S., and according to Nielsen, it reaches more adults...
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Is the fear of looking stupid keeping you from asking the question?
In a Facebook post, a woman asked her network how she could make just someone’s first name a live link instead of their whole name. Several people responded with the answer right away. (After it’s...
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What’s your theme for 2015?
Now that the curtain has fallen on 2014, it’s a great time to think about what worked and didn’t work this past year and what you want to change moving forward. But, instead of making New Year’s...
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Let’s Talk About Why You “Don’t Have the Money”
“Oh, I’d really like to hire you, but I just don’t have the budget for it” “I’m sorry. I just can’t afford it.” “I’ll get back to you when I have more cash flow.” How many times have you heard this...
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What Do You NOT Want?
The past few weeks have been craaaaaa-zy. Client work, home stuff and kid stuff all seemed to converge at the same time and then we went on a 7-day cruise to the Bahamas. We just got back yesterday...
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How to optimize your content on social media
Content is King Information is a hot commodity. Consumers can’t get enough of it. They are drawn to it like a thirsty person is to water. Why is this? Because they want to know what they don’t know....
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