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5 Ways Women Can Help Each Other
Thriving women are making great strides in every field, but I think the most exciting ones are in sports and politics. When the Buffalo Bills announced it was hiring Kathryn Smith as quality...
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The Great American Ideal Client Search
One of my favorite children’s stories is “Are You My Mother?” by P.D. Eastman. In it, a newly hatched bird sets out to find his mother who has strayed from the nest. He doesn’t know what she looks...
View ArticleHow to write and speak about people with disabilities
While researching a blog post about a single mom raising a daughter with Down syndrome, I came across an excellent website that details the proper way to write and speak about people with...
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7 Must-Haves in Your Media Kit
What’s in your media kit? A media kit contains information about your business that the media can use when doing a story. Many business owner mistakenly think that because their business isn’t “sexy”...
View ArticleBlinders block your view
G.O.T.C.H.A #1: Wearing Blinders Wearing blinders blocks your peripheral vision. The reason this is a bad thing (besides putting you at risk for an accident) is because your peripheral vision is often...
View ArticleImage + Content = Proven Results
Social media is all about engagement. Having superior content that people think is worth sharing and commenting on is what we strive for. But, that’s only part of the picture. Believe it or not, the...
View ArticlePR is a mindset, not an accessory
Treating PR as Fluff I hear a lot of business owners say “I don’t have time for PR; I’m too busy running my business. “ Really. Let’s look at this a different way. Instead of treating PR as an...
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Be proactive, not reactive
You do something interesting. You put out a press release. Woo hoo! Now, here’s the real news. That’s not PR. That’s noise. PR is like a seed. You plant it and in a few weeks, you’ll have a sprout of...
View Article3 Key Things to Remember About Social Media
NOTE: I originally wrote this post in 2011, but came across it again after witnessing the unprofessional behavior of a “friend” on social media bad mouthing a former employer and then telling all 742...
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Introducing the Most Amazing Words that Help YOU Get Noticed
I have the most remarkable secret to share with you. It’s all in a word. 189 of them. Packed with enough power to blow the doors off a 10-ton tanker, or at least cause customers to beat a path to your...
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How to Create a Buying Frenzy for Your Product
In July, I became an author with the launch of Navigating Entrepreneurship: Secrets to Put You on an Unstoppable Course . I co-wrote it with 10 amazing and talented women: Cathy Alessandra, Bibi...
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How to Maximize Your E-mail Marketing
Understanding Permission-Based Marketing While putting together an email newsletter for a client, I learned some key tips on how to maximize my efforts for a bigger payoff that I wanted to share with...
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3 ways to get the most out of an event
It’s a common trend. Show of hands: How many of you have attended a speaking engagement, workshop, or conference, taken copious notes of all the great information you learned, and then when you...
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How a funeral can help you be a success
Close your eyes. Imagine you’re in a room filled with people. You can see them, but they can’t see you. Some people you recognize and some you don’t. Every one is quiet and looks very solemn. What is...
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How to optimize your content on social media
Content is King Information is a hot commodity. Consumers can’t get enough of it. They are drawn to it like a thirsty person is to water. Why is this? Because they want to know what they don’t know....
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What Do You NOT Want?
The past few weeks have been craaaaaa-zy. Client work, home stuff and kid stuff all seemed to converge at the same time and then we went on a 7-day cruise to the Bahamas. We just got back yesterday...
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Let’s Talk About Why You “Don’t Have the Money”
“Oh, I’d really like to hire you, but I just don’t have the budget for it” “I’m sorry. I just can’t afford it.” “I’ll get back to you when I have more cash flow.” How many times have you heard this...
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What’s your theme for 2015?
Now that the curtain has fallen on 2014, it’s a great time to think about what worked and didn’t work this past year and what you want to change moving forward. But, instead of making New Year’s...
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Is the fear of looking stupid keeping you from asking the question?
In a Facebook post, a woman asked her network how she could make just someone’s first name a live link instead of their whole name. Several people responded with the answer right away. (After it’s...
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5 tips to impress your clients and prospects with video
The allure of video is nothing new. 100 hours of video are uploaded every minute to YouTube, 80 percent of its traffic comes from outside the U.S., and according to Nielsen, it reaches more adults...
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