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How a funeral can help you be a success
Close your eyes. Imagine you’re in a room filled with people. You can see them, but they can’t see you. Some people you recognize and some you don’t. Every one is quiet and looks very solemn. What is...
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How to optimize your content on social media
Content is King Information is a hot commodity. Consumers can’t get enough of it. They are drawn to it like a thirsty person is to water. Why is this? Because they want to know what they don’t know....
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What Do You NOT Want?
The past few weeks have been craaaaaa-zy. Client work, home stuff and kid stuff all seemed to converge at the same time and then we went on a 7-day cruise to the Bahamas. We just got back yesterday...
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Let’s Talk About Why You “Don’t Have the Money”
“Oh, I’d really like to hire you, but I just don’t have the budget for it” “I’m sorry. I just can’t afford it.” “I’ll get back to you when I have more cash flow.” How many times have you heard this...
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What’s your theme for 2015?
Now that the curtain has fallen on 2014, it’s a great time to think about what worked and didn’t work this past year and what you want to change moving forward. But, instead of making New Year’s...
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Is the fear of looking stupid keeping you from asking the question?
In a Facebook post, a woman asked her network how she could make just someone’s first name a live link instead of their whole name. Several people responded with the answer right away. (After it’s...
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5 tips to impress your clients and prospects with video
The allure of video is nothing new. 100 hours of video are uploaded every minute to YouTube, 80 percent of its traffic comes from outside the U.S., and according to Nielsen, it reaches more adults...
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3 Ways to Embrace Self-Promotion
There is such a disconnect between what entrepreneurs think PR is and what it can do for them. Many think PR is about covering up scandalicious behavior or publicity stunts to promote something in an...
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4 Strategies for Getting Media Coverage
I hear from so many business owners who say that they are not worthy of media coverage. Not true! Here are my top four strategies for getting media coverage, and you do not need to leap tall buildings,...
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PR is NOT One Size Fits All
Many business owners have the idea that PR is only about getting in the newspaper or featured on TV. Nothing could be further from the truth! PR is about creating conversations with the people you are...
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5 Ways to Get Over Your Fear of Exposure
You may be wondering what does fear have to do with PR? It has everything to do with it because if you don’t acknowledge/embrace it, PR won’t help your business grow. I did an interview recently with...
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Get R.E.A.L and Network
Is there anyone who absolutely love, love, loves networking? If it’s not the circus act of trying to balance the drink, food and be able to shake hands, it’s being able to talk to someone without...
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What to do if a client refuses to sign a contract
When doing business with someone, it’s standard practice to have a contract or some kind of agreement in place. Whether you’re hiring someone to paint your house or someone is hiring you for your...
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How much is too much in email marketing?
One of my goals is to get really good at email marketing because building a list of ideal clients is one of the fastest and best ways to build a community that trusts and loves you and wants to buy...
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What is your theme for 2016?
So, here we are, smack dab in the midst of what I like to call “holiday creep.” That zone that fools us into thinking we can take the rest of the year off. It lulls us into a comatose state, similar to...
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How Can I Best Serve YOU?
It’s 2016 and time to take stock of where we are and where we want to go. The new year always feels like the first day of school to me. I start a new notebook and planner, and those blank pages stare...
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Robin Taney is Our Thriving Woman of The Week!
How long have you been in business? For five years. Why did you begin your business? I love working with creative entrepreneurs and small business owners and I love to write. My career, although woven...
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What Does a Funeral Have to Do With Your Business?
Close your eyes. Imagine you’re in a room filled with people. You can see them, but they can’t see you. Some people you recognize and some you don’t. Every one is quiet and looks very solemn. What is...
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What the Media Wants You to Know Before You Pitch Them
What is the best way to pitch the media? Muck Rack surveyed its journalist community for its pitching preferences (and I don’t mean baseball) and here’s what they found: Less than 2% of journalists...
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How to Capture the Media’s Attention
A news release is still the best way to communicate your story to the media. Here are some tips to increase your chances of it being seen: Create a great headline –it’s the first thing reporters see...
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